![]() ![]() The "other" women that did not comply with the spirit of the time were defined as neurotic. Women in the sixties, according to Friedan, gave little attention to what was going on outside of their home and suburb, and proudly listed their new profession of "homemaker". Their main efforts were directed at acquiring material goals and maintained them. ![]() Women's dream was to be perfect wives and mothers. According to Friedan, the 15 years since the end of the Second World War shapes feminine mystique as the core of contemporary American culture. Self and home care were supposed to provide the right amount of happiness for the woman, especially if she dyed her hair blond. The woman was defined as having equal rights with her husband, and those rights were manifested in her freedom to choose home furniture, appliances and the family car. ![]() Developments such as early marriage, a large number of children and especially giving up on education all formed, according to Friedan, an ideal image of happiness. Media representation and women's magazines nurtures the image of the uneducated wife and mother which is content in her clean and taken care of house which is equipped with modern technological appliances. Betty Friedan's starting point for discussion in "The Problem That Has No Name" it that post war American culture was hard at work to create the ideal image of the suburban housewife. Doesnt she know how lucky she is to be a woman The pioneering Betty Friedan here identifies the strange problem plaguing America housewives, and examines the. ![]()
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